Harmeet Chadha has been appointed as the Chief Experience Officer at YES BANK , bringing more than 25 years of expertise in customer experience, digital transformation, compliance, and AI-driven innovation. Her impressive career spans key leadership roles at Axis Bank and HDFC Bank, with her most recent position as Head - Customer Obsession for Branch Banking and Retail Liabilities and Institutional Capabilities at Axis Bank, where she spearheaded customer-focused strategies across the organization.
Throughout her tenure in the banking sector, Harmeet has been instrumental in driving groundbreaking initiatives, including the creation of Adi, Axis Bank’s generative AI chatbot, and a comprehensive data unification platform. These achievements underscore her ability to seamlessly integrate advanced technology into banking operations. Now at YES BANK, she is poised to lead the customer experience agenda, ensuring alignment with the institution’s vision of delivering smooth, next-generation services.
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